News about Harley-Davidson Inc., including commentary and archival articles published in The New York Times.
Wheelies: The Anchorman Edition
Ron Burgundy, the main character of the movie “Anchorman,” does humorous Dodge Durango ads, and Pope Francis is selling his Harley.
Harley-Davidson Unveils Project Rushmore Bikes
Under the label Project Rushmore, Harley-Davidson unveiled eight new motorcycles for 2014.
First Ride: The Reborn 2014 Indian Motorcycles
With classic styling and plenty of power, the all-new Indian motorcycle line from Polaris ranks high in wow factor.
Go East, Old Man: Duel in South Dakota
Through Yellowstone and on to South Dakota, a tiny Honda-riding Dexter Ford makes his way into the Harley haven of Sturgis, S.D.
- Ironclad, but Not Guaranteed
Wheelies: The Déjà Vu Edition
For a second time, Michael Schumacher is retiring from Formula One competition.
Small-Business Lessons From Harley-Davidson's Turnaround
Often, these kinds of activities are led by those who have been through M.B.A. programs -- but M.B.A.'s don't always understand how smaller companies work.
At Brooklyn Invitational, Disrupting Notions of Motorcycle Culture
The fourth annual Brooklyn Invitational, featuring builders from around the United States and an atmosphere that was emphatically of its place, was the anti-Sturgis.
- Born to Be Wild, Aging Bikers Settle for Comfy
Marketing to Women Bloggers, Harley-Davidson Experiences a Rare Backfire
At a recent marketing event in New York, the brand, known for its ability to appeal to diverse riderships, may have misread its audience.